Think Africa Press recently published a very thorough, balanced and well-written analysis of the Kony2012 furore and what it means for humanitarian organisations and their future campaigns – read it in full here. There was one section that really got my attention,
Kony2012 was unrivalled in its spread as a viral campaign and, in the UK, donations to international aid NGOs have been rising. But at the same time, these same strategies are possibly undermining the cultivation of more concerted, long-term commitments. (Kony2012 itself did not even sustain interest long enough to mobilise action for its Cover the Night campaign the next month.)
While I broadly embrace the sentiment that, long-term, the ‘success’ of the campaign will be seen in an entirely different light I think that this point of view misses a very important part of the video’s audience – Ugandans.
The website UgandaSpeaks.com was set up in the aftermath of Invisible Children’s campaign. As the Think Africa Press article points out, the film had very little Ugandan input, focusing much more on the IC director, Jason Russell. For obvious reasons, many Ugandans were incensed by having their narrative, their issue, taken off their hands and presented to the world as a problem that revolves around the actions of North Americans. The founders of UgandaSpeaks wanted to combat that.
I caught up with Javie Ssozi, one of the co-founders of the site, to get some more information on the project.
UgandaSpeaks was prompted by the KONY2012 phenomenon, a topic which has garnered an unbelievable amount of attention as well as a huge backlash from the development blogosphere and Ugandan journalists and activists. What do you think UgandaSpeaks can add to this discussion?
What UgandaSpeaks adds to the topic is not only valid arguments about the subject but also voices of Ugandans who have more experience in the legacy of the war in the North.
There seem to be quite a lot of people involved in founding the site: who are they and how did you all come together?
The people who are involved in UgandaSpeaks are:
All of these people have had experience covering news stories or doing social work in Northern Uganda where Joseph Kony and the LRA committed terrible atrocities.
Who is running things, day to day?
We all work as a team even though myself (Javie) does most of the work related to the website.
How many submissions have you had so far? Are Ugandans excited about this initiative?
Yes, many Ugandan journalists, storytellers and social workers have strong interest in the initiative. In fact, many young people who have just started their careers in storytelling and journalism have asked to join the UgandaSpeaks team. Many other Ugandans have shown support through retweeting and sharing our stories on Facebook and other social networks.
A lot of the people behind UgandaSpeaks a fairly well known journalists and activists – who will be overseeing the film production aspect of your project?
Javie Ssozi and Maureen Agena oversaw the production of the film.
Recently, there has been something of a backlash (see here) against the rhetoric of ‘telling positive stories about Africa’ – does a project like UgandaSpeaks go beyond a marketing/advertising push? How?
Actually the approach that UgandaSpeaks takes is more personal story driven. Our narrative takes shape from the experience of the teller. For example we do want to tell positive stories about Africa but also we realize that people have challenges. So, we allow for people to show both sides of their stories.
Is your aim to place Ugandan authored stories about Kony in the international press or the national press?
I think we have already done this. But our aim is to share the stories of the people who have first hand information about what happened in Northern Uganda. Eventually we shall cover stories about all sorts of people and things around Uganda depending on our budget.
Who is your audience and why are they your audience?
Our Audience on the KONY2012 topic is mainly people from the west because they know so little about Uganda. We just want to educate them and perhaps in doing so we shall recapture the narrative that KONY2012 video puts across.
Have you had any approaches by Ugandan political figures? If not, do you think they staying away from this topic because of pressures from international aid/development organisations?
Eventually the Prime Minister of Uganda (Amama Mbabazi) did two YouTube videos on the topic. I think our government officials are not technically agile as we (UgandaSpeaks/ independent netizens) are but also I think they have to follow some kind of procedure.
How do you feel about aid/development? Does it have it’s place or is it time to replace it with large-scale trade initiatives?
Aid is good because in one way or another it ends up helping someone somewhere. However, aid is NOT sustainable. Promoting entrepreneurship and trade would be a more sustainable way of supporting people in the developing countries.
Is there a middle ground in the aid vs trade debate?
Since (most of) the aid is always ending up in the hands of people who will either miss use it or embezzle it, I think trade would be the way to go. And there are already a number of initiatives promoting trade between Uganda and the rest of the world. I believe more of these initiative would bring the ultimate change we need – and perhaps one day we shall be like China! This country has the potential to supply 3% or even more than that of the world’s food.